Toyota Aygo: Where's The X? Rough Drawing

Rod Hunt was commissoned by Saatchi & Saatchi in London to create a huge city illustration as part of the Toyota Aygo 'Go Fun Yourself' campaign. The aim was to create a bright, buzzy, colourful & provocative image with a sense of the Japanese culture from where the car came.

See the full project here
http://rodhunt.com/110605/5707209/portfolio/toyota-aygo-wheres-the-x-advertising-campaign