#ARKALARM

#ARKALARM is sort of a monthly scrollable newsletter thing we do for hiphop label Noah’s Ark. It’s actually pretty cool: Instead of the label posting their news everyday on social media (with the info getting lost in your newsfeed), we decided save up all the updates and package them in a monthly newsletter. There’s a new edition every first monday of the month, at 12:00 sharp. At that time, in the Netherlands, the air raid siren test goes off, so we have this nice pavlov effect going on. I think we’ve kind of gotten to the point where, when the siren goes off, Dutch hiphop fans are like: ‘Hey, that’s the #ARKALARM’.

An edition from last year I really like can be seen here:
http://www.noahsark.nu/arkalarm/2014/november

Logo by the talented Bilal al Mashta:
http://bilalalmashta.tumblr.com/