'SNAP IT WITH PEPSI' CAMPAIGN FOR CANADA

I made a splash with Pepsi Canada by creating one of the largest Lens activations in Snapchat history, reaching 8 million Snapchatters with summer-themed Snapcodes and Lenses.

There is something distinctly special about the precious few months of summer, especially for Canadians. Knowing the importance of the season, Pepsi needed to create something that focused on helping it get the most out of the much loved, but seemingly shortest season.

By creating a series of over 20 illustrated Snapcodes on bottles of Pepsi, the audience engaged with the brand by connecting them to a wide range of entertaining Lenses on their phone.

My illustrations were used throughout Canada including bus stops, billboards and a nationwide animated TV advert.

By creating a series of over 20 illustrated Snapcodes on bottles of Pepsi, the audience engaged with the brand by connecting them to a wide range of entertaining lenses on their phone.

My illustrations were used throughout Canada including bus stops, billboards and a nationwide animated TV advert.