Responsive Branding

Branding for the web today means having a logo that works in many different contexts. We wanted to take the idea of a responsive logo and really run with it. Here we show several iterations of the Clover Partners logo, which is adaptable to any situation without making sacrifices with the design. Implementing a responsive logo, and understanding those contextual uses, was a priority for our own branding. Not to mention, it makes a great example to showcase to our clients.