Brana's Divine World

Brana Aleksić Antović is a graduated news reporter, a columnist, an influencer, as well as founder and editor of the web portal and agency Brana's divine world, for which this logo was created.

I was Brana's follower for many years, which made me quite lucky to collaborate with her on the blog's identity redesign. The blog was founded as Brana's personal project, an attempt to find her journalist voice amongst all the existent media and tabloids in Serbia. The whole story spun greatly around Brana's personal brand and influencer presence, which was what inspired the new logo as well. Her handwriting as a main mark of a writer became a part of the logo - her signature was combined with the modern, sans serif typography to support modern lifestyle topics covered on the blog.