Branding & Package Design | Snack Quest

How would you feel if you - a solo brand design consultant - were given the opportunity to work on an exciting brand...to create and define the category of Flavored Nuts – Seeds – Trail Mixes at a Mass level in the Indian FMCG market.

A project, the scale of which is usually handled by larger agencies / studios?

Sh*t scared? Yup, that was me.

I was shortlisted from other firms and finally commissioned to conceptualise, design and develop the Brand visual identity and Packaging variant designs for Snack Quest. A brand of healthy, roasted dry fruits promoted as an easy, quick, snack on the go for millennials, young working professionals, mom & kids.

Sounds like an ideal dream work scenario, doesn't it? ... with snacks ofcourse?

Well, this quest ended with a surprising twist.

Come on over, read the full case study here.

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"The visualization of Snack Quest is still one of my favorite brands that I have personally worked on. We absolutely loved the custom typography and logo imagery that we knew was unique in our space. Working with Rajesh was a pleasure in many ways as we hold our brands in the highest regards and he was able to contribute to our strategic thinking in a big way which is the ability to take 'logical' market insights and combine them with a deep intuitive design sensibility.

We recommend his work above creative firms as we found his strategic skills, intuitive design, communication and professionalism to be exceptional in every way. "

~ Justin Tilia, Brand Strategist, Co-Founder Snack Quest

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Let me know your thoughts.

Enjoy!

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Not sure about your brand or facing challenges with design clarity?

Maybe I can help?

No sales push, no strings.

I would love to hear from you.

You can reach me : rajesh@artisticodopeo.com

www.artisticodopeo.com

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