New characters for Infermedica’s industry pages
Raw sketches
Working on the new Infermedica website was associated with various challenges. One of them was preparing the new visual communication and illustrative set. Subpages of three industries became an excellent basis for showing a few human characters representing a given department.
I wanted to apply geometric simplicity, and at the same time, add some details to faces and spatiality to body position. It made the characters more interesting and dynamic.
Human-centered thinking is an important part of our communication as we don't make our technology in a void. Everything we do as infermedica is to support real people, patients, and healthcare providers in all steps of the primary care journey – from symptom to outcome.
To see these illustrations in their environment, visit our new Medical Guidance Platform pages that I had the pleasure to build with a very supportive design team: Tomek Tuz 💞 Magdalena Kościańska 💞 Zuza Szostak 💞 Adrian Leszczuk
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