Madison Reed Landing Page
Madison Reed was founded in 2013 with a single mission: to empower women to color their own hair with home delivery kits at a fraction of the price of traditional salons.
Madison Reed came to Primer with a challenge to support their expansion into brick and mortar Color Bar locations. Together, we needed to find big wins quickly with a new product offering, positioning in the marketplace, and brand pillars.
In the end, Primer's landing page increased click to purchase conversions by 54%. Paired with creative wins, total customer acquisition increased 41%.
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