Madison Reed Ads

Madison Reed was founded in 2013 with a single mission: to empower women to color their own hair with home delivery kits at a fraction of the price of traditional salons.

Madison Reed came to Primer with a challenge to support their expansion into brick and mortar Color Bar locations. Together, we needed to find big wins quickly with a new product offering, positioning in the marketplace, and brand pillars.

In the end, Primer's landing page increased click to purchase conversions by 54%. Paired with creative wins, total customer acquisition increased 41%.

Read more at Our Case Studies