One Oh One Cafe & Bar | Branding Project

One Oh One is a bar & kitchen in Jaipur. The client wanted their branding to be directly linked with the number 101 and it should be bold enough to grab the attention of people as well the elegant enough to maintain a premium feel. 

Check out the complete project at https://www.behance.net/gallery/148300227/One-Oh-One-Cafe-Bar-Branding

We designed the logo keeping in mind all the above specifications to convey the real feel of the brand. The logo was created in numeric form with sharp edges and curves together to bring out a balance. The font selected is clean, sharp-edged as logo form & sans serif to compliment the logo. The color palette selected is dark blue & copper tones to bring a fresh & distinctive vibe to the brand. The result is a timeless and fresh brand, brand elements, and social media that are consistent with the project values. 

I worked on this project while working with Setters, I had a brand understanding that helped me pave through creativity the way the clients wanted.