Q.ai Investments (Forbes)
Problem
Forbes internal investment platform needed a brand refresh and newsletter strategy that allowed them to grow its user base as well as showcase the AI technology that powers the app. In a crowded market, the key differentiator would lean on social-driven education and effortless one-click investing.
Solution
My first year was a typical startup experience, working closely with the CEO to express deliver features within a matter of weeks that other companies would release over 6 months. I was fortunate to be part of the small original management team and played a key part in many company milestones such as turning profitable, a full app redesign, Version 1 of our design system, and countless feature releases.
My Role/Responsibilities
UX research, UI design, Brand identity, Newsletter strategy and design, Design leadership
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