Project

Infuse is a local tea brand with a creative approach offering organic,

wellness-focused tea blends for different tastes. The brand wants to communicate that great tea is a way of life that can help people reconnect with themselves in an authentic way.

The goal was to build a strong identity that reflects the brand values and helps it get recognized easily as well as communicate with customers in a friendly manner.

For the packaging and branding material I created a set of illustrated natural elements and fun animals that can be combined to create a wide range of patterns and differentiate the blends.