Design for an exhibition of florists

Creative task: build a composition that will have a depth of space and express one of the following concepts: freedom, speed, harmony, flight, elegance, creativity, poetry, etc.

Make the whole composition into a poster. As a text, take the names themselves or think about associations: what will be associated with these concepts, as you see it.I chose the word "elegance". For me, it is associated with femininity, style, grace, beauty, harmony, tranquility. I decided to announce an exhibition of florists from Europe in the form of a poster.

Every detail attracts attention due to the free space around. The emphasis is on important elements — the central photo and headlines.By overlapping the main photo with text, a sense of depth in the composition is created. At the same time, the main photo and the title are dominant and important, but they are easy to read and do not interfere with the perception of each of them.I also emphasized the elegance of my chosen theme and created a sense of depth by darkening the background. Several layers are created at once, which even more attracts attention to consider the entire composition in more detail.

Due to the rounded shapes of the photo and typography, the elegance of the whole composition is emphasized. Background images of flowers give additional volume and roundness.

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