Reserka Online Presence & Branding

Reserka is a clinical research clinic located in Miami. There are currently 130,000 patients registered in their database. They conduct research in the field of cardiology, endocrinology, dermatology, pulmonology, family medicine, emergency medicine, and imaging diagnostics.

Our task was to create consistent branding, distinctive graphic elements, and a functional website that together make up a unique experience designed for both patients and Reserk's partners.

We developed the logo so that it could be combined with other graphic elements, such as photos. In the case of the medical industry, a symbol indicating care, bringing associations with hugging, was an ideal choice.

We complemented the minimalist form of the visual experience with two types of gradients. Circular gradients play a decorative role, while angular gradients are mostly used as a background color.

Linear illustrations work very well with gradients. We opted for a less geometric form to perceive the brand as more "human." They visualize content described in long paragraphs on the website, but can also be used as part of social media posts or marketing collateral.

The combination of contrasting serif and sans-serif fonts attracts the eye of users. Serif ones inspire more confidence, while sans-serif ones are perceived as easier to read.

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