Senior UX Designer

Omni-Channel Digital Marketing Campaigns

Experiences: Nespresso, Belgian National Lottery, KBC, A.S. Watson Group

Timeframe: 2019-2022

As a senior designer operating within small cross-functional teams, I leveraged research insights to optimize design layouts for omni-channel marketing campaigns, creating effective user centred designs within pre-existing brand parameters.

I kept up to date on industry standards and trends to ensure maximum effectiveness and relevance in my design work.

Deliverables

• Conducted user research by leveraging pre-existing data to inform design decisions.

• Analyzed and synthesized research data to generate insights.

• Created user personas, journey maps, empathy maps and storyboards to keep the user front and centre.

• Created wireframes, mockups and prototypes for marketing webpages and sms and email campaigns.

• Conducted pitch presentations to drive vision and gain stakeholder buy in.

• Participated in crit sessions and iterated designs based on stakeholder feedback.

• Gave presentations explaining the high level value of UX in design projects.

Key Takeaways

• Continued to learn about empathy and precision and how to balance the two in a collaborative community of designers.

• Increased my depth of understanding regarding the role of solution architects and engineers.

• Deepened my creative abilities working within well established design systems with strict branding requirements.

• Nurtured collaboration by organizing workshops to help increase the team's understanding of UX in design projects.