IKEA KVARTIROVEDENIE - Book Cover Lettering Pt1

Lettering for IKEA advertising book cover - Rod Hunt was commissioned by Instinct BBDO to illustrate KVARTIROVEDENIE ("Apartmentology") a massive cross-media campaign for IKEA Russia. A huge illustration of ten different families & their apartments was required to represent IKEA furniture solutions suited to each family's lifestyles. The illustrations were used in the book written by Russian Children's author Grigory Oster & as an online game.
See the full project here
http://rodhunt.com/110605/3637406/portfolio/ikea-families-apartments-advertising-campaign