Icarus Mind: Brand Identity

Creating a brand for yourself is always a challenge. In 2016, I designed my first logo, which has done for many complete makeover over that time, but the core idea had never reflected the idea behind Icarus Mind as an idea until now. It was time for me to change and convert that idea into a reality, specially in this period of time that I am going for a more serious take on my business.

My new branding reflects the idea of the Icarus, a greek mythology character that I identify with because he learnt to never fly too low or too high, what it reflects on my life ethics to always aim for realistic goals yet not settling with what I have.This change marks a new stage of my professional & artistic life; consisting of exploring more areas of design go hand and hand with an exponential improvement of my skills.

Check more of the project at icarusmind.com.