Wigggles Dog Walking App - Product Design

wigggles dog walking app

Overview

Wigggles is a service for dog owners with busy work schedules that sometimes need help providing care for their dogs. Wigggles matches dog owners with trust-worthy care givers giving them peace of mind during their time away from home.

My role

Product Designer with mentor and peer group

Responsibilities

Problem definition, user research, UX/UI design, visual design

Timeline

This project took place over 10 weeks between June and August, 2022

THE PROBLEM

How might we successfully match dog owners with reliable dog walkers while making their experience easy and painless

Dog owners sometimes need help caring for and walking their dogs. They are not always able to find a reliable person, family/friends aren’t always available, dog owners need to know their dogs are in safe hands.

THE GOAL

Simplify the dog care process

Make the service easy to use, with fast payment processing, with relevant data from the walker / owner / dog to make online matches accurate and successful.

RESEARCH

Digging into pain points

USER RESEARCH

Personal interviews

After speaking first-hand with working professionals; This is what I learned.

user research - dog walking app

MARKET RESEARCH

Competitors

Pros and cons of the competition.

DEFINING THE USER

Persona

After gathering market and user research, and data from interviews; I found patterns in user perceptions and based my user persona on those findings.

persona - dog walking app

DESIGNING THE EXPERIENCE

User flow

This user flow focuses on creating trust with Plane Jane. It makes it easy for new users to explore the app before fully committing and creating an account. This is better than other apps because Jane will only create an account once she has explored all the features and when she has found a potential match for Atlas, her dog. Features include search filters based on service, location, price, date and an opportunity to include some top level characteristics about the dog.

user flow - dog walking app

DESIGNING THE EXPERIENCE

Wireframes

I started with the onboarding experience to capture how to build trust with the user.

DESIGNING THE EXPERIENCE

Wireframes V2

After user feedback I created iterations to the initial designs. Having an opportunity to see an introductory video of the care giver was essential to find successful matches.

VISUAL IDENTITY

Mood board

Creating an identity that resonates well with Plane Jane is very important. The colour scheme and typography is trustworthy, contemporary and playful.

mood board - dog walking app

INTERFACE DESIGN

Onboarding

The splash screen takes the user through the highlights of the app, building trust from the start. Then Leading them to the search filters to find a successful match.

INTERFACE DESIGN

Onboarding iteration

After users tested the prototype, some important changes were needed to enhance the user experience.

INTERFACE DESIGN

Login & Home

Further prototype testing uncovered some more important findings.

product design notes

TESTING RESULTS

Search & Home

After testing the 3rd iteration of the prototype. Further pain points were discovered. View the prototype here.

OUTCOME

WHAT I LEARNED

I learned that a fine tuned low fidelity prototype is super important to iron out the kinks in the user’s journey.

Visual design should be at the final stages of the process to save time and resources.

A prototype should have minimal dead ends to maximize user feedback during testing.

On my next iteration I would address all the user pain points to enhance the user experience even further.

Learning from the user allows you to detach from your designs and see them in a different lens.

THANKS FOR LOOKING

I'm ready to create something great for you.

Reach me at rafael@uiguy.ca

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