Indicina Rebrand

Hello,

I had the pleasure of working with Indicina a few months back to rebrand their identity and website into a more updated representation of the company's mission and trajectory!

It's a huge step forward and now the company has raised millions of dollars in funding ever since.

Check out the updated brand here!

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Formative elements: Brain, Artificial Intelligence , human fingerprint

The logo mark was derived from Indicina's Mission – employing notes from stakeholder conversations around making smarter credit decisions at scale using artificial intelligence.

The Indicina website followed through on th same minimalist aesthetic direction taken with the brand identity.

Indicna landing page

Results for Indicina

Using the entire suite of artefacts that were delivered to Indicina, the in-house product team were able to design and build the new features and flows for the Originate app, which helped to grow the merchant base by over 70% and ultimately helped the company drive revenue upwards.

Also, since delivery, Indicina has raised a total of $7.2M in funding over 6 rounds.

Thanks

Check out the updated brand here!

Say Hi on

Twitter | Instagram

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