Mirror Lake Inn (Luxury Hotel Logo Design)

Mirror Lake Inn, located in Lake Placid, is one of my favorite places in the world. My family used to stay every winter. I wanted to pay homage to the old logo by maintaining the green and white color palette. However, I also wanted to modernize it. The stylized "M" of the abstract logo was inspired by the Adirondack Mountains that rise up as you look outside your window and plays with reflection as a way to create movement. I used Bodoni as the prominent font because it felt approachable and elegant.