The Pump

The Pump is a new fitness app focused on building a strong, motivated community and providing exclusive access to the world of Arnold Schwarzenegger. Learn secrets, hear stories, work hard, improve self-confidence, build a positive mental attitude and get in the best shape of your life.

The logotype and branding assets of The Pump app reflect Arnold's personality: big, bold, energetic and inspiring. The "P" in the logo represents a bicep as a reference to fitness, motivation and a healthy lifestyle. These core values influenced Arnold deeply and became his belief system in life. 💪🏼