SnapScan is a contactless mobile payment solution that makes it easy and safe to pay as well as receive payments in-store, online, at home, or on the go.

We were commissioned by SnapScan's creative team to create a library of characters, each would either be a merchant or customer at some point.

Meet Tala

A spunky salon owner and relatable character that represents body-positivity and inclusivity due to her larger figure.

Her tattoos, coloured hair and expressive nails give her that extra bit of edgy personality.

Tala is also a regular at Yen’s boutique, always open to add & expand on her already feisty facade.

The creatives should be able to use the characters or parts there-of interchangeably throughout campaigns, web or social media.