Branding for Sound Garden | Music App for Children with Autism

Hey, everybody! We are proud to present you with the branding for Sound Garden, a music app for children with autism. The app allows children to explore the world through music and sounds.

An array of bright, yet soothing colours along with playful characters conveys the childlike aspect of Sound Garden’s identity and helps us highlight a very relevant aspect of the initiative: aside from being effective, it's also fun! We wanted our logotype proposal to be playful, but also modern, minimalistic and edgy. This would help us make it more compatible and noticeable within the bustling, colourful context of the interactions and app. We designed a clean visual system made of striking colours and smooth shapes that resemble the style of colouring books and craft projects. It helped us create an enchanting, modern aesthetic that appeals to children and brings back nostalgic memories to adults.

Feel free to let us know what you think in the comments!

Made with love by Fulcrum ❤️

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