Outcome

A mobile app that satisfies client requirements and is tested to ensure that users know the what, when, and how regarding bus line arrival and departure times at a particular bus stop.

Problem

A local transportation agency has recently expanded and added numerous bus routes that happen to stop at a particular bus stop, which has led to commuter frustration and confusion.

A solution is needed to help commuters:

• Know when each bus arrives at the bus stop

• Know how much time they have to get to the bus stop before the bus they need arrives

• Select 1 of 7 bus lines to see a list of its future arrival times at the bus stop

Role

• UX Research

• Content Strategy

• Information Architecture

• Visual Design

Interested in my design process? 👇

Discover

To best design a solution, I first needed to think broadly and identify research plan goals so I could understand my users and gather relevant data.

Through research, I wanted to:

• Identify user needs and public transit mobile application expectations

• Understand user traits, demographics, characteristics, and underlying motivations

• Identify public transit tracking pain points and opportunities for improvement

Methods:

• Competitive Analysis

• User Survey

• User Interviews

• Personas

• User Stories

Define

I conducted user research and focused on keeping an open mind to gathering data and generating ideas for my design. 

Methods:

• User Stories

• Sketches

• User Flows

• Sitemap

• Wireframes

Develop

The goal is to generate as many ideas as possible. I went crazy with sketching, creating low-fidelity wireframes, testing early and often, and thinking about UI.

Methods:

• Branding

• High-Fidelity Prototype

• Moderated Usability Testing

Delivery

• Users can use this app to:

  • Know when each bus arrives at the Washington & State bus stop

  • Know how much time is needed to arrive at the Washington & State bus stop before the bus that is needed, arrives

  • Select 1 of 7 bus lines to see a list of future arrival times at the Washington & State bus stop

View the prototype here

Learnings & Takeaways

• When in doubt, test it!

• Continued competitive research and usability testing

  • Incorporate ride and transit type filters (ex. Users who want to bike to a bus stop)

  • Design changes to indicate the experience is live and updating in real-time

Have questions?

I'm always happy to chat and clarify your questions and share my case study stories! Feel free to reach out and contact me @therealelvia and if you like what I do, give me a follow 👉 Dribbble.