APTS - Ecommerce platform
Overview
APTS-Ecomm is an E-commerce platform exclusively for government employees to buy products they need at discounted rates. With the Group Buying (also referred to as Social buying) concept, they can form groups with other government employees and purchase products in bulk to get discounts.
It expands customer social networks to other customers with similar interests to create a larger group. Plus, there are consumables & department-specific products that are perfect for office use. Considering the current economic scenarios due to the growth of digital buying, COVID-19, APTS aims for a significant change in the consumer buying process, needs, and behaviors forcing retailers to adopt innovative business models.
Home page that makes visitors take action
The home page helps visitors find the perfect group buying deals right away and also find products by categories or brands with ease. It provides recommended products based on their previous search keywords, all using an intuitive user interface.
Browse, filter and find products with ease
Users can find what they need quickly with this layout. The product list is clear and concise, making it easy to navigate through all of the items on group buying deals. The use of search bars & filters helps users to find items without sifting through categories.
Group buying that provides significant discounts
Group Buying (also referred to as Social Buying) is where customers form groups from their social media networks to buy products in bulk and avail significant discounts. This helps users connect with customers with similar interests to create a larger group.
'My Account' page that keeps the users engaged
Users can take advantage of the site's referral system to earn cash in their wallets. This helps them to be engaged and also get incentives through referral bonuses at the same time. Users can also access their profile details, saved cards, FAQs etc.
Wireframesand Behind the scenes
Here's a sneak peek of the work done for this project before designing a high-fidelity interactive prototype. I always draw wireframes as they are an essential part of the product development process, allowing you to identify issues earlier on, saving time & money in the design and development phases.
