GOAT ART UI

G.O.A.T Art is a brand I am currently developing with a small team. I was the led designer on this project and created the logo, brand color palettes, layouts, and all banner graphics.

Persona - Business credit Billie. An individual who wants to build business credit. This is likely their first time as a business owner. They have limited cash or personal credit to leverage in traditional credit builder systems. They want a product they can use in their business or personal life. As a busy business owner, they do not have time to navigate different site pages to find their solution.

Problem - Billie needs to build business credit fast, without hassle or much effort. Needs solution within the first few seconds of viewing landing page.

Solution - Create call to action buttons and tabs in the center of navigation. Primary banners should display solution focused call to action button.