Farmstead Meta Video Ads
Farmstead is on a mission to change groceries forever. They deliver seasonal, local, organic groceries to your doorstep with no fees and no minimums.
Farmstead is the first online grocer to offer fresh, high-quality groceries, delivered for free, at better prices than local supermarkets.Using AI technology, Farmstead has reinvented the grocery buying experience and rewired how food moves across the country, to significantly reduce food waste and fulfill its mission of making high quality, locally sourced food accessible to everyone.
Primer partnered with Farmstead on Facebook marketing, aiming to dramatically ramp up new customer acquisition. For the first year and a half, the sole focus was to drive prospective customers to their online experience.
What were the results?
It drove a ton of new customer orders at a 48% lower CPA YoY. By building a custom audience list based off of video views, our total retargeting campaign orders increased by a whopping 87% YoY while conversion rate increased by 39% YoY.