La Caldera - Hot Sauce Brand 🌶🔥

La Caldera™ was born on May 2022 after Jessica and Maribel Benavidez (daughter-in-law and mother-in-law) decided to create a home-made hot sauce for their family and friends. Their guests enjoyed it so much that they bottled a small batch to sell to neighbors and friends. They already have two hot sauce recipes named Chúkara and Carambada.

The brand personality is summarized as "surprise + mystic". 

Watch more on my Behance

Follow them on facebook as @lacalderacr

Creative Brief: 

Scope: 

- Renaming the brand.

- Create a word mark that's legible on all format sizes.

- Create a secondary combination mark.

- Create a new symbol or mascot.

- New slogan.

- Rebranding to use in social media (TikTok, Facebook, Instagram, Youtube, and future Website) and various promotional merchandize (mason jars, bottles, t-shirts, mugs). ​​​​​​​

- Refresh the color palette for a warmer look.

- Create patterns for general applications.  

- Create mason jar tags for Chúkara and Carambada for 200ml and 400ml sizes.​​​​​​​

Audience: 

- BBQ and spicy food enthusiasts.

- Middle class, high class citizens that love hot sauce.

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- Environmentalist or simply don't like to use plastic bottles.

- Ages 18-50+​​​​​​​

Competition: 

Local market home-made hot sauce makers, and Facebook Marketplace sauce makers.

Goals: 

Create a new fun visual identity, "surprisingly mystical" portraying brand, ready to use on merchandize and potential expansion for a future physical shop. Also representing female entrepreneurship and family values.