Damhirsch Apparel

Damhirsch Apparel is an Austrian clothing company themed around the Damhirsch or the European Fallow Deer. The company aims to embody the colors that make up the beauty of Austrian nature focusing on the wooden and earthen tones of the forests where its namesake the Damhirsch lives. Although the company focuses on wooden and earthen tones, I wanted it to still be fun, relaxed, and approachable which is embodied by the logo which features, a slightly cartoonish depiction of the Damhirsch, in all of its variations. The company is themed around natural textures and colors with a focus on. The logo utilizes the font Droid Serif would be paired with the fonts Europa-Regular and Europa-Regular Italic for usage on websites and other graphics. There are more images on my Behance and Instagram:)