The Farm Kanpur - Brand Identity Design

The FARM Kanpur promised to bring deliciousness of fresh, top quality, and chemical-free produce. Everything is hand plucked daily at their farms and delivered directly to customers' doorstep. 

Check out the complete project at https://www.behance.net/gallery/148289573/The-Farm-Kanpur-Brand-Identity-Design

The project's main objective was to highlight the brand’s key pointers like farm, fresh, top quality, eco-friendly, minimal & clean. They wanted complete art direction for the brand along the same lines as the packaging, print media, social presence, visiting cards & other branding collaterals. 

We designed the logo keeping in mind all the above attributes to convey the real feel of the brand. The logo was created in line art and the font selected is clean, sharp-edged as logo form & sans serif to compliment the logo and bring a balance. The color chosen is dark green (British Racing Green) to bring a fresh & distinctive vibe to the brand. The result is a timeless and fresh brand, brand elements, and social media that are consistent with the project values. 

I worked on this project while working with Setters, I had a brand understanding that helped me pave through creativity the way the clients wanted.