Clean Error is a digital label focusing on releasing abstract IDM, Experimental Glitch/ambient music. Clean Error embraces the IDM movement that sparked the EDM scene in the late 90′s / early 00′s, bringing it back with beautiful signature and digital perfection. The label has roughly 43 digital releases to date (on all digital platforms) and plans to release more in the future. They deliver a distinct sound and visual style. We also developed, designed, and maintain their 'error.node' YouTube channel/stream with visual content and analytics.

CONCEPT

To develop a new 'futuristic' look for the label by changing the logo, design and artwork.

We had gone through several versions, changing the logo from what it was to what it is now. We wanted it to have a cyberpunk aesthetic. Anything associated with future ideals appears to have influenced our culture's acceptance of this style of artwork. Because of this... cyberpunk is more than a sci-fi subgenre; it is also a cultural movement that has an effect on industries such as media, design, gaming, architecture, fashion, and technology. Indeed, one might claim that we already live in a cyberpunk environment. This approach to the design was the perfect match.

SERVICES

Website Re-launch, E-commerce, Logo-Redesign, Graphic Design

The label desired a new approach to how they sold albums and delivered their material to their audience. The primary task was to redesign the website's logo and aesthetic. This label releases experimental electronic music, therefore it had to have a futuristic, minimalistic style that would be easy for people to explore but also incorporate some of the aesthetic elements of what the label stood for (Glitchy/Abstract). The music here fits well in with the cyberpunk art realm and has been incredibly motivating. They had already gone through a number of site modifications, but they still believed that a relaunch and rebranding were necessary to make their digital products stand out. Rebranding their previous logo, which represented what their audience associated them with, proved to be the most challenging task. After creating a few prototypes, we came up with a stunning new logo concept that complemented the overall design wonderfully.

Visit: https://cleanmyerror.com