Kuotie Roxy (Roxy Potsticker) Branding

Being one of the comfort foods for local people in the area where this business started, Roxy, potstickers always have a special place in the local people's hearts.

That's why the goal of this design approach is to create a cozy and outdated feeling (but still in keeping with today's design aesthetics) every time people look at their order before opening the box.

This is my uncle and grandma's food business they built together during the start of the pandemic. They started the business very raw: just by telling friends through WhatsApp on the potsticker variants, stocks, and prices. So, I thought, what better way to benefit both my uncle's family and me than to make a brand identity for them. I then started to take pictures on a setup I arranged at home, editing the photos, designing the packaging, and lastly, making tons of mockups to complete my college portfolio. Welp... don't take things for granted, right?

The business is running simple. But at least, now people have a better vision on the brand's identity.