Superfluid Experiences — Logomark©
Creating a logomark for an organisation that helps businesses create the best customer and employee experiences is always an exciting challenge.
I wanted to emphasise the fluidity of the organisation's methodology, the mark they leave on those they've helped and how problems can seem like a maze.
Using the letter "S", I went to work creating a starting and end point playing with the idea of a maze that also looks like a fingerprint.
Client: Superfluid Experiences
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