Rocketmakers: Brand Design
The Problem
Rocketmaker’s branding was outdated and difficult to use. RM had built a credible brand association so this needed to be an up-cycle that retained the mood and feel of the old branding, bringing it up to date with current trends and standards. The typeface and the rocket needed to remain in the new version of the logo. It needed to be cool and fun yet professional and versatile.
The founders were hugely inspired by NASA's values when setting up the company. The origin of the brand identity was to blend the professionalism, collaboration and ambition of the NASA space program with a tongue and cheek retro sci-fi style from the 1950s. We wanted to mix these inspirations with some new pop culture references for the new brand identity.
We mixed sci-fi and real life influences to keep the badge inline with the founder's values. We also kept it informal and playful to suit the current trends of the Tech industry.
The badge could also be redesigned and reimagined as new versions. These could be printed as new stickers to remind customers of the brand's continued relevance and to celebrate and commemorate events, teams and aspects of the company culture.
The new badge design was printed as stickers, a wall mural and on T-shirts and brought a new, fun, bright and vibrant colour palette to the brand. An animated version of the badge made by the design team was also used in the company promo video below.
For the monochrome version we simplified and merged the parts of the new icon to create a silhouette that could be used as a minimalist alternative when needed
We married the new branding with the complimentary typeface TT Smalls from the foundry TypeType. We liked TT Smalls as it's modern, yet easily legible and versatile.
The design team also created a linear version of the badge which could be used as another alternative (below) when a stamp style is needed.
We created an initial linear custom icon set to compliment the new brand identity. We followed up with a second icon set created to illustrate employee benefits.
The new logo, badge and red rocket was featured in an augmented reality promo app (below) to showcase the company's 3D modelling and skills in AR development.
The design team also created some initial social media template ideas. The below are a set of instagram template ideas
