Helmet Safety Campaign

More than ten years old, this was a mark that accompanied the words, "I'm a Hardhead" and was an effort to make helmet safety a message kids would not only hear, but be proud of wearing. Retail stores used the words, "We're Hardheads" and other kids were encouraged to "Be a Hardhead." This badge was seen on skateboards, parks, bike racks, helmets, and all over town.