OHMIO ELECTRIC
CONNECTION/CONNECTION: Directly related to the business segment, the concept of connection is an essential part of the electrical energy supply. Cables, wires, inductors are just a few examples of components that are energy conductors to connect equipment. The concept of connection opens up a range of positive interpretations, among which we can highlight the lamp and also the connection between technology and the future, or connections that the brand intends to create with its customers, through high quality products. In this way, the brand presents a connection point in the typography, which refers to the connections listed above.
OHM SYMBOL: The symbol built to support the brand is directly related to the company name (OHM) and was built within the same typographic grid, in order to maintain visual proximity to the brand, but for isolated use. Where its shape concatenates/reduces the main typography to a single, technical and minimalistic symbol.
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