Corporate Business Logo: Bares Business Solutions

This is a corporate business logo project, named Bares Business Solutions.

A company full of young and innovative people, Bares Business Solutions is a company offering professional business services in different cities in the Philippines and Australia.

They felt that it is the right time to have their visual identity professionally designed with the company growing over time. Luckily, I was the one chosen to handle this corporate business logo project.

The main objective for the redesign is to make the logo distinctive because the one they initially have is very generic. The client wanted to stick with the letter B and a box like in their old logo.

Nevertheless, I found it a great start and met with them halfway. I have presented concepts that focused on the letter B but embedded elements like a ladder (reaching the top) and a right-facing arrow (moving forward).

The one they loved the most is the corner tooltip concept. These small corner arrows show more information when you click or hover into them like in various software. Like Bares Business Solutions, the company has lots of business-related services to offer.

Also, the position of the corner arrow is like the direction of the stairs. I wanted to show that we can move forward while going up. Stairs are a meaningful element related to success.

This project is one of the challenging redesign projects in my freelance career despite the simple output and subtle change from the original.