Toamna Oradeana Festival

“TOAMNA ORADEANA” MULTICULTURAL FESTIVAL

TOAMNA ORADEANA (ORADEA AUTUMN FESTIVAL) is our hometown's largest cultural festival. It's usually spread on a 2 week period and consists of almost any artistic form you can imagine from rock and jazz concerts to ballet, theatre, stand-up comedy, photography exhibits & workshops and many more.

Our studio's main task was to come up with the festival's integrated identity and use as many communication channels as possible to tease and promote the upcoming 2012 edition.

The whole branding & comm mechanism was divided in 4 phases:

BRANDING PROCESS

PROMOTIONAL MATERIALS (Concept illustration for Posters / Badges / Folders / Brochures)

RESPONSIVE WEBDESIGN (Teasing Stage - Hand carved wooden letters _ acrylic color treatment)

RESPONSIVE WEBDESIGN (The Implementation Stage - Post Teasing)

BLOGGER'S QR CODE HUNT (The festival website in its teasing phase had a call to action for all the official festival A-list Romanian bloggers to discover the town's architecture and main tourist sites by scanning QR codes containing riddles about each upcoming hunt spot. The final QR code placed on a huge graffiti panel, led them to the unveiling of the official website content, full program and sections)

URBAN ART (2 large scale graffiti panels were pinned to the main bridge in the center of our town, announcing the beginning of the Festival)