Reebok Classic – Blacktop

Reebok challenged us to create an ad campaign for Slam Magazine in 48 hours for the rerelease of the 90's Classic, The Blacktop Pump. This particular execution was the feature. Having only 48 hours, we sourced stock elements (athlete, backboard, background) to build a visual from scratch while shooting and compositing the actual Reebok product onto the athlete.