Context

Femtors is a mentoring project created by women in tech to encourage and support other women in tech in Latin America. The current challenge for many women in technology is that although there is an increasing female predominance in the industry, it is being lost in leadership positions, where male predominance is perpetuated.

Two tech leaders in Latin America seek to change this reality and that is how Femtors was born.

Brand Concept

The branding keywords were:

growth ✽ women ✽ leadership and community

I based myself on these words to search for semiotic references that could be part of their identity. You can see the chosen elements below:

Personally, I am fascinated by the purpose of the project and felt very proud to contribute to it from my area of ​​expertise.