TakeUp branding

TakeUp is an adaptive pricing platform that uses artificial intelligence to optimize room prices, simply. The current hotel pricing model is broken and hotel owners and operators have a hard time pricing their rooms accurately and in real-time.

Just as the founders of TakeUp challenged the industry, we wanted to create a visual language and design system that could clearly convey the process, value and simplicity of automating the pricing of hotel rooms with TakeUp.

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