Yvonne Segabutle — Logo©

The logo was created for educational psychologist Yvonne Segabutle. The aim was to create a playful yet professional feel. Using vibrant colours and basic shapes for the logomark, I wanted to convey the building blocks children use while metaphorically suggesting that educational psychologists build that foundation for childhood development. I went with a cleaner, lighter logotype to provide the feeling of elegance and professionalism. Juxtaposed next to one another, the logotype and logomark balance each other.

Client: Yvonne Segabutle

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Claudio Barreiro
Creative Juggler → Branding, Product Design & Illustration*
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