A Work of Heart logo system

I was approached by Joshua Luke smith to design a system for his upcoming mentorship/workshop « A Work of Heart »

He wanted something fun with a bit of grit to it.

A Heart and Lightning Bolt

This symbol is where we landed but we tried a few different directions before getting there.

A lettering Centric Approach

It didn’t quite fit the vibe but I thought the ligature were fun

As a system it could of looked like this.

On the abstract side for a heart lol.

Exploding Heart

This was another symbol that we explored, it had its own potential :)

The Final Look

Really happy where we ended with this one !

❤️

Thanks for scrolling!!