Farmers Jam Branding, Illustrations

I fleshed out the branding identity for Farmers Jam, an Atlanta-based collective of "farmers and friends who spread joy through live music and local food". I worked on branding kit colors and illustrations to complement the established Farmers Jam logo. While the logo has a lot of sharp lines and right angles, I wanted the new illustrations to include softer lines, reminiscent of a linocut or woodcut print, for Farmers Jam's fun and friendly printed and digital materials.