WEYTEC
WEYTEC is a Swiss IT firm specializing in job optimization in control rooms, trading rooms, conference rooms, and offices.
We completely redesigned the brand, including the logo, style, website, and product identity. We also met the needs of the marketing department by providing detailed guidelines and designers for presentations and landing pages.
We kept some elements of the old logo and elevated the brand's identity. To create a pack of unique icons, recognizable elements were used for icons.
To inform potential customers about the products, we created comprehensive but visual illustrations that recognize the business areas of potential customers.
This idea was turned into a business process, which included a detailed sketch, a 3D scene, a photo shoot with models, and final post-processing.
The product features were demonstrated using minimalistic illustrations, making the complex things clear.
So we breathed new life into an established brand. We created a stunning website as well as brand tools for the marketing department, including templates, guides, and constructors.
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