Doorgod of Food

With a long history and unique artistic style, Zhu Xian Zhen woodblock prints are an art form loved by the common people. With the change of the times and the change of people's lifestyles and aesthetic concepts, New Year paintings have become distant from modern society, modern people and their lives. In the inheritance and development, how to activate its vitality in history, culture and art has become a proposition of the times that has attracted much attention.

This design attempts to explore the modern transformation of New Year paintings through the intervention of creative design, aiming to design New Year painting products that suit the needs of modern people, convey the theme of current life and meet contemporary aesthetics, so that New Year paintings can be integrated into the current market environment and become more closely related to people.