Guerrilla Gravity

The Guerrilla Gravity design was an internal creative exercise to re-imagine and elevate the traditional e-commerce experience for high-end products.

We added a creative twist on normal product cards by pulling inspiration from old punk rock zines and flyers in the form of masked shapes, textures, and typography.

The colors, type, black and white theme, and iconography was inspired by GG's current branding and pushed to better reflect the companies ethos through the e-commerce experience.

Check out the full video scroll through here:

https://dribbble.com/shots/18904433-Guerrilla-Gravity-Sneak-Peak