Damu Clothing

Logo concept for a clothing brand that caters to people who want to represent and display their cultural heritage.

The client envisioned a logo that will help his business become a multicultural lifestyle brand and reflect its mission of helping people wear their heritage.

I created a oval combination mark that features an African tribal mask, a common motif the brand uses.

To give the design a playful, welcoming vibe, I decided on modern sans serif typography and a color palette of traditional African colors.