Sawley Viking Bbq

Logo concept for a BBQ food delivery business specializing in meat cooked over the fire on traditional grills, employing outdoor cooking methods.

The client envisioned a classic and masculine, yet playful design that goes with the brand’s Viking theme and appeals to local families looking for delicious food at affordable prices.

I created a combination mark that depicts a barbecue fork alongside a Viking battleax. To avoid an overly aggressive vibe, I decided on a hand-drawn illustration and a thin, simple sans serif font.