Bombs Away Vodka

Playful Logo Concept for a veteran-owned liquor brand.

The client envisioned a classic, but fun and economical design that represents all branches of the US military and conveys that the brand’s products are 100% American-made.

The logo features a cowboy with one arm up riding an A-10C Warthog ground-attack aircraft, illustrated to resemble a shark.

The hand-drawn graphic is accompanied by a bold serif to convey masculinity and trustworthiness, and the color palette consists of the national colors of the US.